Pallet Hybrid Displays



Mattel came to us with a challenge on how to create a play center for children on a 4-way merchandising pallet in the middle of the main aisle in Wal-Mart stores. This hybrid concept also required the main structure to be made out of recyclable materials and be strong enough to hold a 200 lb person.


The hybrid design was born with a fusion of printed litho-mounted graphics, corrugate components and a permanent table top display. This fusion design was embraced and labeled the Pallet Hybrid Display by Wal-Mart.


As the Hybrid Display concept took off, the demand to outfit every Mattel brand increased. Not only did this hybrid concept increase in-store sales, but consumers were engaged with every type of display and posted videos of their children playing with them.

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