Disney Princess Display


Mattel challenged us to create an interactive display to highlight the new line of Disney dolls, utilizing an out of box “display case” style appearance. The display case had to be fully updateable (both dolls and video content), to help support future rollouts.


By using a custom made motor with hard stops, we used the technology available to make sure the dolls always face front and center with no “drift”. Understanding that the display will reside in the most abusive aisle in retail (the toy aisle), we used a multipoint QC process during the assembly of the unit. 100% of the displays were tested prior to leaving our facility.


Receiving rave reviews from the Brand and Retailers, this display has become somewhat of a star in parent’s home videos, as well, with numerous online postings of little girls singing along with the display.

415 Wachovia Street, Suite 100 Winston-Salem, NC 27101 



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