Vuse Digital Vapor Cigarette Program

Cutting Edge

RJ Reynolds charged us with developing a merchandising program, to support the launch of their new Vuse Digital Vapor Cigarette that would be as cutting edge as the product itself. The challenge was to build displays which would merchandise a product with very different dimensions in the space defined by traditional cigarettes.


Numerous pieces were produced to address the variety of store set environments within the convenience store industry. They included a Vuse Education Center which was designed to inform the consumer of the features and functions of the digital vapor technology used in Vuse.

15 Pieces

The initial introduction of the product in Denver was followed by the national launch in 2014, supported by 15 different merchandising pieces! Just like the product itself, our displays delivered a consistent and reliable performance at retail. Today, Vuse is the #1 selling e cigarette on the market.