Max Steel Blade Sign

Toy Awareness

Mattel asked us to help educate and bring awareness for a new Turbo Battler Toy from an already popular Mattel Max Steel product line. Our charge was to highlight the key differences of the Max brand product over the competition using the POP.


The challenges were numerous! With the amount of interaction the display would receive we developed an injection molded base that was painstakingly balanced to always keep the toy on its axis. This enabled the toy to rotate freely, always balanced on it axis with little wear on its internal components. The lighting effect was achieved using surface mounted LED's on either side of the Turbo Battler and casting light through the translucent parts on to the Characters.

Strong Performance

The display was placed in retailers across the country, performing extremely well, with no reports of display function failures during the life of the program.